|
Cost-Effective Automotive Dealership Micro Sites
Micro automotive Web sites are low-risk, cost-effective small Web sites, usually designed with the intent of creating a unique online
destination – separate from an organization’s main automotive dealership Web site.
Micro Web sites can be an indispensable sales and marketing tool that aggressively supports all promotional television, print, radio, or online campaigns.
When utilizing a dedicated Micro Site as an online destination a dealership can direct online inquirers to the Micro Web site and qualify the effectiveness of
currently active marketing campaigns by statistically tracking site activity and conversions.
By implementing this strategy, a dealership will be able to properly plan, build, and manage automotive marketing campaigns which deliver a reasonably accurate return on investment (ROI).
|
Advantages of Automotive Micro Sites
* Brand Equity - Micro Sites engage one brand, product or marketing campaign, thus reducing confusion and will support a consistent and effective brand promise across all mediums since offline marketing and dealership advertising campaigns are properly aligned with a prospects online experience.
* Site Conversions - By utilizing a Micro Site as a marketing medium support tool, a prospects online experience is optimized since the potential customer quickly and successfully finds relevant information and focused content with simple navigation to brand information or a specific dealership product offering.
* Search Engine Exposure - Micro Sites can obtain significant exposure on major search engine results when properly designed with dealership specific marketing content and automotive promotional materials.
Dealership Micro Site Web Strategy Results
A powerful and clutter free Web site which is specifically designed to present your auto dealerships sales message to an interested visitor driven by your automotive marketing activity. Thereby, allowing a dealership to utilize audio or video call to actions which will increase conversions by capitalizing on a prospects specific interest.
Elements of Launching a Successful Micro Site
Define the purpose of your Micro Web Site, is it intended as a content, keyword rich Web site which solely directs online traffic to your main Web site, an online medium that supports print and radio marketing campaign with a video presentation, a buyers researching and sourcing process, or a simple navigation of product information.
Next, determine how your dealership is going to implement and manage these Micro Sites. You’ll need to be creative or you could simply contact AutomotiveProfit.com.
Required Steps for Implementing Automotive Micro Sites
-- Purchasing of Relevant Keyword Domains
-- Register and Purchase Hosting Services
-- Micro Web Site Connection and File Construction
-- Web Page Design, Testing, Approval and Host Server Upload
-- Initial Submission of New Web site Domain Name to Major Search Engines
-- Establishing and Creating a Simple Keyword Search Engine Marketing Campaign
Pricing is negotiable; dealership retains ownership of domain name and hosting service. Base price begins at $ 250.00 with
NO long-term commitment, with an average hourly rate of $ 35.00. Example Site: KeyserCars.com – Cost $ 375.00
Key Points to Consider when Creating your Dealership Micro Site
* Page Content - Write relevant advertisement copy / content, search engines are critical of spam like pages, especially during the domain name submission process. It is critical that a Micro Site is considered an extension of your marketing campaigns, spam like Web pages and Domains can easily be removed from search listings.
* Utilize the Internets Power - The internet allows you the ability to broadcast audio and video sales messages with no time restraints. Always consider using your active automotive marketing campaigns online, you spend hundreds, if not thousands to produce these campaigns, extend their reach and test their effectiveness.
* Keep it Simple - Design a simple, clean, uncluttered Micro Web page with your company name, logo, and contact information. Design for quick content, audio or video changes, allowing for immediate updates that will mirror your marketing campaign changes. Many of the top ranking Web pages are simple pages and the ongoing race for top ranking is not overly important if prospects are given the Web address or you’re utilizing Searching Engine Marketing (PPC) to direct traffic to your site.
* Update Regularly - A stagnant Web page will slowly fall by the wayside if ignored, Search Engines like activity, by simply modifying content and altering keyword density a Web site can remain refreshing to both the returning prospect and Search Engine.
* Plan Ahead - Establishing an online presence and preparing for the future is still relatively inexpensive. Consider all variations of your current main domain name and keyword intense names you may want in the future and then buy them, before the opportunity no longer exist. A keyword intense domain could be extremely valuable to your organization as the cost of Search Engine Marketing escalates. Also, consider the fact that new Micro Sites could take weeks, if not months for search engines to locate and validate.
Additional Questions? Contact: DealerService@AutomotiveProfit.com
|
|
Marketing Fundamentals
What is your Auto Dealership Internet Department Worth?
Establish realistic achievable goals, gain a perception as to the true net profit an internet department could really produce, determine in-house benchmarks, and produce reliable, consistent analysis reports.
Learn more about a Free
Excel Analysis Spreadsheet
and Workbook download ...
Automotive eMarketing
Build Loyalty, Relationships & Trust by blending topics within E-mail Newsletters
It appears to much emphasis is placed on generating the sale by utilizing E-mail that auto dealers are overlooking a basic business practice, strive to build long-term relationships. The keyword here is “Relationship”, an attachment or bound, between individuals, based hopefully on trust and commitment.
I'm recommending you step back and take a breather and reconsider the importance of instituting a non-intrusive, simple, informative, periodical personalized newsletter.
Within this e-newsletter simply inform the consumer about changes within your dealership, educate them on product updates, ongoing factory service campaigns, and changes in factory incentives, while minimizing the hype, coupons or discount offers. The only objective of this newsletter is to develop trust over time.
Remembering at all times, the e-mailed newsletter is a means of providing information and insight about ongoing changes within your car dealership, not an obvious sales tool.
Trust is developed over time; a good customer relationship will help eliminate the fuss over details, either when purchasing a vehicle or considering services offered. Let the relationship flourish and the income will follow.
Looking for or unsure how to begin? The recommended program below is probably the easiest E-mail, E-Newsletter creating program I have found to date, with all the required features to be successful.
Click here to learn all you need to know about iContact's services.
|
