Increase Dealership Sales with Relevant Automotive Keyword Domain Names
Media Sales people won’t tell you this little secret, they would rather sell you on demographic, geographic, viewer and readership numbers, because this simple idea will allow you to gauge the effectiveness of their marketing efforts and the return on your advertising dollars invested in their marketing channel. The idea is simple, use unique domain names which are relevant to the form of advertising media being utilized and the message included within the promotional ad. Then include a call to action which suggests that a prospective customer view the website address included within the promotional advertisement for additional information.
This can easily be accomplished by purchasing automotive domain names such as your dealershipname_Newspaper_Ad.com, dealershipname_Radio_Ad.com, dealershipname_Car_Loans.com or dealershipname_TV_Ad.com and forward these domains names to your main website and review within the statistical analysis portion available within your core website the referring domains and the number of referrals. This idea is very similar to the old technique of using unique telephone numbers to identify the lead source. Now, this idea won’t provide you with exact numbers but knowing that 80% or more purchasers will go online, if you run several print advertisements and only 1 person accesses your website using dealershipname_Newspaper_Ad.com that marketing channel should be reviewed.
A variety of domain names may also help your dealership overcome one of the most often and common biggest single mistake made by an automotive dealership that being the wrong domain name. Yes, owning the domain name of your dealership is important, it could even be suggested that you consider registering it as a trademark, protecting your dealership from potential future infringements. But the problem is that if your company name is difficult to remember, spell, or is to long, unless you’re able to get a new, unique site visitor to save it as a favorite they may never be able to locate your dealership Web site again.
This is where relevant Keywords and dealership name variations come into play. Two simple examples may be purchase a domain name such as yourdealershipname_Used_Cars.com or determine how your name is commonly misspelled by the public and purchase that domain name, then after purchasing the domain name utilize URL forwarding which allows you to redirect, or "point", that newly acquired domain name to your existing established website or “deep-link” the domain name to a specific web page existing within your automotive Web site.
URL forwarding allows you to redirect, or "point", your domain name to a pre-existing web address-site and is commonly offered as a free service when you purchase a new domain name.
Deep-Link is when you link to a page below the main domain name such as yourdealershipname.com/Used_Car_Inventory.com
You may later decided that one of your newly purchased domain names should be used as your main Web site address and transfer your current site – design to the new automotive dealership domain name and point your old inefficient site name to the more user friendly web address or you may even decide that one of your newly created – user friendly domain names should be developed as a Micro-Site that supplements your current dealership Web site with special promotions, events, or products that are unique to your dealership. Learn how to purchase and
Forward multiple domain names to one Web site.
Some General Comments;
The purchasing of a domain and forwarding it to your currently active Web site is a relatively non-technical, simple process with today’s technology that anyone can do. You can easily purchase that domain name you have in-mind right now for your most current or an upcoming sales promotion, point the domain to your current site and start using it within the internet tool bar in less than an hour.
As for purchasing a new domain name and having the Major Search engines recognize it that can take several months, I’ve even seen up to 6 months. Many will tell you that all you have to do is submit it to the Major Search Engines such as; Google, Yahoo, & MSN and you’ll be online and ready to go immediately, that’s not true. Even with today’s technology a newly developed domain name has to be located by the search engine “spiders” and the web address must become active and reside on the major computer servers throughout the country prior to being displayed within content searches. It is suggested that if you are considering the idea of utilizing newly created domain names that you plan ahead, allow yourself at least a 3 – 6 month window.
The Steps Involved Are;
| 1) |
Purchase the domain names you’re most interested in owning |
| 2) |
Purchase and establish a web site hosting package, this is where your Web site page – files will reside |
| 3) |
Upload a simple Web page template with your dealership specific information and some generalized content about the web site or utilize the free start-up packages that many hosting services offer with newly registered hosting packages.
Here’s an example of a simple one page Micro-site domain name under development.
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| 4) |
Once all the about steps are complete, then submit your newly create Web address to the Search Engines |
Special Notes; Do not submit the new Domain name to the Major Search Engines until content has been added to at least the main Web page, otherwise the search engine – spiders will have no relevant content to work with and may even consider it spam. Secondly, the above technique is not designed to optimize a Web page or guarantee that it will always show-up when searching, it’s only designed to establish an internet presence. What will need to be done as time progresses is that you’ll need to occasionally enter the new created domain name into the search bar of these search engines to determine if it is recognized online yet and then when recognized begin the true development of the Web page or site to move upward within content searches.
AutomotiveProfit.com can help you with this if you’re struggling, the ideas are simple and can be accomplished at a reasonable cost since domain names still cost a nominal amount and many hosting services charge less than a hundred dollars a year. The average cost for each domain creation established by AutomotiveProfit.com is approximately $ 200.00 and assures that your dealership will be prepared for a future online automotive marketing campaign. Contact AutomotiveProfit.com for Assistance
Help to improve this article, email your likes or dislikes about this page to DealerService@AutomotiveProfit.com
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